. Evaluating the current career position, determining their target audience through diligent market research.
. Creating an end-to-end strategy and enabling self-management through step-by-step guidelines, clear timelines and career milestones.
. Liaising with 3rd parties, expanding their reach and recommending key contacts across a range of players in the value chain (e.g. promoters, agents, labels, and publishers).
.Mapping out the scope and life-cycle of a project, from concept to completion, establishing deadlines and keeping projects on schedule and within budget.
.Driving and coordinating album release and launch campaigns from start to finish, including manufacturing, distribution and marketing of music products.
.Supporting artists and labels in their day-to-day operations.
. Utilising cost-effective and high-impact marketing tools for fan growth and awareness.
. Ensuring consistency in the imaging and marketing tools used for campaigns across all channels, with particular emphasis on social media.
. Creating and designing powerful collaterals, such as websites, apps, social media content, and press releases (web-based press kits), hiring 3rd parties for creative products.
. Carefully assessing supply chain options, liaising with distributors and building trade marketing strategies of strong momentum.
. Advising on the optimal split and utilisation of physical and digital channels, along with the necessary requirements, timelines and retail tactics.
. Helping with the oft-overlooked details around metadata and profile management for our artists and labels.
. Adapting music products to complementary forms of art (e.g. films and theatre), commercial milieu (e.g. advertising) and events (e.g. exhibitions and fashion).
. Consulting artists and labels on potential media platforms across creative sectors, best suited for their unique products and artistic identities.
.Providing support with registration of composition and recording rights with relevant music collection societies, neighboring rights administration, negotiation of synchronisation deals, and advising on publishing and recording contracts.
. Assisting with clearance of any music samples used in the recording process.
. Supporting with recording, mixing and mastering services, all the way to creation of industry standard music content.
. Helping with the manufacturing of physical products and metadata assets.
. Coordinating merchandise design and manufacture, and creating visual material (e.g. by third-party photography).
Mast Music Management is based in London and spearheaded by Yasemin Barlas. As a specialist consultant, Yasemin brings to her clients more than a decade of music industry experience through a variety of roles she held, markets she worked in, and territories she covered.
Yasemin obtained her MA in Music Business Management at Westminster University London, before working for some of the biggest independent music companies in the UK as a digital distribution coordinator. With a passion for live music, she also promoted shows in venues like the Royal Albert Hall and Scala London, to name a few. In addition, she is well-versed in campaign management and digital asset production, thanks to her experience in marketing communications in top advertising agencies.
One of Yasemin’s key strengths is her extensive and well-rounded network of industry players across multiple regions. She managed many high-end and grassroots-level projects in the UK, as well as in the EU and MENA territories. Her strong network ensures that she puts together ideal teams and taps into the best resources across the music value chain, depending on her clients’ requirements.
Mast Music Management knows how the new music ecosystem works and is there to provide you with bespoke commercial solutions that will align best with your artistic creation processes and day-to-day operations.
hello@mastmusicmanagement.com